Who We are

New Zealand family owned – connecting you to a world of fine wine

With more than 45 years spent selecting and selling wine, Peter Maude Fine Wines is New Zealand’s En-Primeur authority. Our enduring relationships with negociants, Châteaux and vineyards enable us to hand-pick exceptional wines from Europe’s renowned growing regions, even before they’re bottled or left the cellar or Château.

We are extremely selective in cultivating these relationships, and leveraging our expertise in Europe’s best regions, vintages and varietals exclusively for New Zealanders. So you are assured of consistent quality with every annual En-Primeur release. Our prices are competitive –ranging from less than $25 a bottle – with no minimum quantities. Ordering is easy.

Our Values

Quality, Service, Knowledge

When you want high quality fine wine, superior service and unrivalled wine knowledge, Peter Maude Fine wines is the team you need.
We truly believe French fine wine is more than just great wine.

It’s steeped in history, in traditions, in exacting techniques and practices that create wines with layers of unrivalled flavour, aromas, and character.

That’s why we love sharing our passion for exquisite French fine wines with wine lovers throughout New Zealand.


With more than 45 years experience in the industry, Peter Maude Fine Wines is one of the original fine wine importers in New Zealand.


Peter Maude began his fine wine journey in 1978 only able to sell wines to holders of liquor selling licenses. It was a different era then and wine merchants didn’t exist. You had to buy an existing liquor business and have their license to operate. But there were limited numbers of these available.


In 1981 Peter purchased a wine reseller business in Hamilton, and by the mid 1980s the fine wine industry was taking off.

Until this point French fine wines were the stuff of select clubs and private importers for their own personal cellar. But increasingly, New Zealanders were becoming more aware of French fine wines and Peter purchased a wine business in Orakei.


Peter’s depth of experience and knowledge about French wines, regions, and vignerons (winemakers) was officially recognised in 1988 when Peter was made a Baron of the Château de Posanges due to his expertise.


James Kirkwood joins PMFW.


Jo Charvill joins PMFW.


Katharine Maude joins PMFW.

In 2016 Peter Maude Fine Wines moved to its current location in Penrose.


Andrew Maude joins PMFW.

The Covid 19 Pandemic arrives

PMFW continues forward.

The PMFW team rides the Covid 19 wave, continuing to bring top wine to New Zealand.


Throughout the years Peter and the team connected with the best contacts in the French wine world, who were happy to extend their reach to New Zealand. This has resulted in strong, long-standing relationships with the greatest wine names in France.

Meet the PMFW team

We’re a small but passionate team with strong family roots who believe  in offering only high-quality and delicious wine, superior service, and personal advice.

We travel to France each year to taste and evaluate wines from the barrel and bottle - including older vintages - so we can bring you the very best fine wines being made today.

It’s extremely important to us that you enjoy your wine buying experience - from first contact with us, to the final sip from your glass.


It gives us immense pleasure to help you select the best possible fine wine to match your needs.

Whether you're just starting to explore French fine wines or whether you're a collector with a growing cellar, we'd be delighted to help you on your fine wine appreciation journey.


As En Primeur specialists we can also help you to secure wines that are likely to be limited in supply or difficult to purchase after release.  

We’d be happy to answer your questions or provide recommendations so you can find your perfect wine with ease.

If you’re in the wine trade, Peter Maude Fine Wines offers standard trade prices allowing you to provide French Fine Wine to your discerning clientele, be it in a restaurant, bar, or hotel setting.

We hope you are as excited about our wonderful selection of wine as we are.