What is En Primeur?

En-Primeur with Peter Maude Fine Wines is the future buying of exclusive fine French wine before their arrival in New Zealand, at competitive prices (also known as wine futures or primeurs).

What are the benefits of En Primeur?
  • Ability to buy rare wines on first release - often this is the only time they will be available.
  • Secure the wines you love now, at a lower cost, with no surprises. As an early buyer, you benefit from a built-in discount, and know you’ve secured a ‘future’ investment in fine wine.
  • Invest in something tangible, beautiful and enjoyable - and in this world of instant gratification, theres the joy of also having something special to look forward to.
  • Easily build a fine wine collection to be proud of

How do I buy En Primeur?
What is the process?

  • Subscribe to our En Primeur and Landed offers to get first offers (we offer to our database before releasing onto the website)
  • You receive an exclusive email offer with a selection of wines. These will show GST exclusive prices for the first payment. GST is payable when the invoice is issued. For Bordeaux wines, this also includes estimated landing charges for when the wine arrives.
  • You request via email or phone what you would like.
  • We then confirm your order if the wine is available. This process can be subject to allocation (the process of allocating wines per person).
    Confirmation of your order is upon receipt of your invoice. This is your first payment.
  • The refrigerated wine will then be shipped from France or destination of origin at a later date to PMFW HQ, from 6 weeks up to 9 months for Burgundy and Rhône wine generally speaking. For Bordeaux, from 2 years of the vintage release date.
  • Upon the wine arriving, we then work out the landing charges per bottle (duty, freight and excise tax). You will see the per bottle cost in your landing charges invoice. This is your second payment.
  • You will then be notified that the wine is ready to be collected or shipped. Time to savour or cellar your wine!

Can I buy En Primeur wine if I am domiciled overseas (outside of New Zealand)?

We can supply wine only to those domiciled in New Zealand due to geographical restrictions.

What is the difference between En Primeur and Forward Orders?

  • En Primeur wines have 2x payments and a 6 week- 2 year delay until they arrive
  • Forward orders have 1 payment and are usually "on the water" (arriving soon)